In 2022, e-commerce advertising accounted for two-fifths of the total online advertising revenue in China. The figure was estimated to grow to 42.9 percent byu 2025. News feed advertising was another powerhouse with a 39 percent of revenue share.
Distribution of online advertising revenue in China in 2022, by ad format and type
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Share of advertising revenue
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iResearch. (May 5, 2023). Distribution of online advertising revenue in China in 2022, by ad format and type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch. "Distribution of online advertising revenue in China in 2022, by ad format and type." Chart. May 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch. (2023). Distribution of online advertising revenue in China in 2022, by ad format and type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch. "Distribution of Online Advertising Revenue in China in 2022, by Ad Format and Type." Statista, Statista Inc., 5 May 2023, https://www.statista.com/statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch, Distribution of online advertising revenue in China in 2022, by ad format and type Statista, https://www.statista.com/statistics/1021858/china-online-advertising-revenue-share-by-type/ (last visited July 22, 2024)
Distribution of online advertising revenue in China in 2022, by ad format and type [Graph], iResearch, May 5, 2023. [Online]. Available: https://www.statista.com/statistics/1021858/china-online-advertising-revenue-share-by-type/